Contact us for a FREE Direct Mail List or Internet Media CONSULTATION. Let's talk about your direct mail list needs and internet marketing objectives.
Your direct mail lists and internet media could be performing better. Your media costs could be costing you less!
Within a short discussion, we can discover how much better the direct mail lists or internet media you're using can perform. We can discover whether you can purchase your direct mail lists or internet for less or much less.
Our advantage is we are a small independent direct mail list brokerage and internet media agency. Thus, we can be objective and thorough, since we are not influenced by the pressures of corporate stock holders to first sell or rent the media the company owns and controls, before recommending other media that is probably better performing and more efficient. Our larger competitors can only pay lip-service to serving your best interests, while we have no such conflict, and therefore, serve you better than the rest.
Within the frame of a short conversation with us, we'll be able to determine if we can be of benefit to each other. Not all marketer's have hidden or blatant economies and efficiencies to uncover in their media plans and purchases. And, since we are small, we can only serve the clients that we can benefit the most.
Contact us now for a FREE CONSULTATION and let's find out if we can help each other.
WHERE ARE SAVINGS AND ENHANCEMENTS DISCOVERED?
- Undiscovered direct mail lists - are you using the best?
- Inefficient direct mail campaign planning - are you mailing effectively?
- Hidden overcharges in your invoicing - are your media invoices correct?
- Missed savings insights found in merge/purge - have you overlooked anything on your merge-purge reports?
WHAT MIGHT NEED TO BE DONE?
- A direct mail list overview - a complete direct mail list review and new list recommendation.
- A historical direct mail campaign analysis - review your prior direct mail plans and list performance.
- A complete list audit - discover any chronic or one-time erroneous excess charges
- A merge-purge analysis - review of prior merge-purge procedures to discover overlooked savings
Just as all of us need a periodic physical check-up to keep ourselves healthy and protect us from potential maladies, so do the direct mail lists and direct marketing campaigns require the same attention.
When clients use us as their primary Direct Mail List Broker and Internet Media Buyer bi-annually we construct and present reviews of our services we provide our clients. These reviews are our way of providing total and open disclosure.
Media Magnet version 2.0 is now available. This upgrade introduces an “air traffic control” system for media planners at digital agencies who want to easily manage all their digital media RFP’s, RFC‘s, and proposals in one place. The improvements include:
1) Alerts and Invitations – This new section gives you 20/20 visibility into who has received alerts and invitations.
2) Contact list – For each alert sent, now you can see who got it.
3) Program list – For each publisher, now you can see a list of their properties that match your criteria.
4) Block button – Now you can block a publisher from submitting a proposal. This is handy in cases where you are already dealing with them in some other way or just don’t want to get a proposal.
5) Unblock button – If you change your mind about someone you’ve blocked, you can easily unblock to allow proposals
6) Invite others – This new button enables you invite others to submit proposals for your media plans. It’s effectively an RFP but a lot easier.
7) Status – Now you can see the status of every alert and invitation you’ve sent. You can see if your RFPs have been viewed or responded to
Here’s a sample screen shot showing these new features:
To get you free Media Magnet account, go to http://www.nextmark.com/media-planning/media-magnet/.
Convenience and mobile advertising are key drivers of mobile shopping, said Joe Laszlo, senior director of the Interactive Advertising Bureau's Mobile Marketing Center of Excellence.
Silverpop, the digital marketing technology provider, has released Social Pull, an app that helps marketers build online forms for Facebook Timeline pages, said Adam Steinberg, segment marketing director of social media for Silverpop.
NextMark has hit yet another milestone with the Digital Media Advertising Index: more than 5,000 of the top digital media advertising programs are now represented via data cards. It was just four months ago that we hit the 2,500 record milestone. Great momentum!
The top publishers have been very enthusiastic about posting their data cards in the index for four good reasons:
1) It makes it easier for media planners to find them
2) It makes it easier for media planners to buy from them
3) It’s easy to use
4) It’s free
The data card index complements other website indexing services like those from comScore, Nielsen, and Google that to a great job with website metrics such as number of visitors, page views, and basic visitor demographics. Those other services help media planners to find sites on which to advertise, but they don’t answer all questions a media planner needs to know when building a media plan such as:
- “Does the site accept advertising?”
- “What more can you tell me about the site and the visitors?”
- “What are the placement options?”
- “How much inventory is available?”
- “How much does it cost?”
- “Who do I contact for more information?”
Those are the types of questions that are answered on NextMark’s data cards. Data cards have been used by media planners for years in other traditional media channels through SRDS, NextMark, and others. However, it’s been effectively absent from digital media. NextMark is trailblazing this initiative by adapting and evolving the data card concept for digital media.
The goal of the index is simple: to make it easier for media planners to find, compare, and buy digital media advertising programs.
New Moms at E-mail Address - AmeriList - The file contains parents of newborns and children up to 36 months old, who are identified as online shoppers for an array of products for their new baby.
Pitney Bowes Buyer Masterfile - Direct Media Millard - The masterfile reaches business decision makers in all size companies whose daily mailing volume necessitates leasing one of the Pitney Bowes postage meter systems.
