Contact us for a FREE Direct Mail List or Internet Media CONSULTATION. Let's talk about your direct mail list needs and internet marketing objectives.
Your direct mail lists and internet media could be performing better. Your media costs could be costing you less!
Within a short discussion, we can discover how much better the direct mail lists or internet media you're using can perform. We can discover whether you can purchase your direct mail lists or internet for less or much less.
Our advantage is we are a small independent direct mail list brokerage and internet media agency. Thus, we can be objective and thorough, since we are not influenced by the pressures of corporate stock holders to first sell or rent the media the company owns and controls, before recommending other media that is probably better performing and more efficient. Our larger competitors can only pay lip-service to serving your best interests, while we have no such conflict, and therefore, serve you better than the rest.
Within the frame of a short conversation with us, we'll be able to determine if we can be of benefit to each other. Not all marketer's have hidden or blatant economies and efficiencies to uncover in their media plans and purchases. And, since we are small, we can only serve the clients that we can benefit the most.
Contact us now for a FREE CONSULTATION and let's find out if we can help each other.
WHERE ARE SAVINGS AND ENHANCEMENTS DISCOVERED?
- Undiscovered direct mail lists - are you using the best?
- Inefficient direct mail campaign planning - are you mailing effectively?
- Hidden overcharges in your invoicing - are your media invoices correct?
- Missed savings insights found in merge/purge - have you overlooked anything on your merge-purge reports?
WHAT MIGHT NEED TO BE DONE?
- A direct mail list overview - a complete direct mail list review and new list recommendation.
- A historical direct mail campaign analysis - review your prior direct mail plans and list performance.
- A complete list audit - discover any chronic or one-time erroneous excess charges
- A merge-purge analysis - review of prior merge-purge procedures to discover overlooked savings
Just as all of us need a periodic physical check-up to keep ourselves healthy and protect us from potential maladies, so do the direct mail lists and direct marketing campaigns require the same attention.
When clients use us as their primary Direct Mail List Broker and Internet Media Buyer bi-annually we construct and present reviews of our services we provide our clients. These reviews are our way of providing total and open disclosure.
A recent Multichannel Merchant article presents an outlook for digital data to take center stage. While Washington continues to go back to the drawing board to draft new privacy legislation, experienced direct marketers continue to apply online and offline data for responsible direct marketing. For traditional list and data marketing professionals, this creates a need for a new kind of ‘rate card’ or data card for online display advertising. The opportunity to serve this market is open to everyone, and traditional direct marketing services providers have the experience backed with analytical expertise to make a difference.
“This online media is no longer new, and should be viewed as an extension of the services that traditional list brokers and managers represent and recommend to their clients,” says Lee Kroll, President, Kroll Direct Marketing.
You can download a free copy of the “2012 Data Card Trends Report” to see how the landscape is changing on our platforms.
It was standing room only last night as 180+ digital media pros packed the Manhattan room of the Marriott Marquis overlooking Times Square. Only expecting 140-150, they had to bring in extra chairs to handle the overflow.
Who would have guessed that the mundane topic of RFPs would draw such a crowd on a Tuesday night in January? The RFP is certainly a hot topic (or sore subject?) among those in the digital media business.
Online Marketing Network organized the event which was billed as “Learn How to Earn RFP’s and Win Media Business from Top Media Executives.”
The event featured two panel discussions with top media executives including:
- Sarah Rankin, VP, Associate Media Director at Deutsch
- Kallana Warner, Media Supervisor at Media Contacts
- Charles Pinkerton, Partner & Director of Communication Insights at The Media Kitchen
- David Simone, Associate Media Director at MEC
- Matthew Granish, Associate Media Director at DraftFCB
- Jennifer Hartwick, Digital Media Manager at Mindshare
- Jaimie Sparber, Digital Media Manager at G2
- Sheevani Raikundalia, Sales Manager, East Coast Advertising, Washington Post Digital – moderator
- Rob Shore, National Account Manager at Washington Post Digital – moderator
These experts gave advice on topics including:
- “Day in the Life” of a Media Buyer & Planner
- Best Practices for Meeting Requests
- Effective Meetings & Presentations
- Communication & Staying Top of Mind
- Understanding the RFP and Decision Making Process
- How to Make your Proposal Stand Out
- Communication Process & Follow Up
- Managing Client & Agency Relationships
The panels gave dozens of tips on how to properly present a media program to a media planner. For example, “use bullet points” (notice my generous use of bullet points above 
One overall theme was how incredibly hard a digital media planner’s job is. Besides actually getting work done, they “sometimes get 30 calls a day” from ad sales people. The next time a media planner fails to return your call, think about what it’s like to be in their shoes. And work harder to make their life easier.
The other overall theme is how difficult it is for an ad sales person to cut through all that clutter to get noticed. That’s not an easy job and not for someone who can’t deal with rejection and adversity.
Technology company Dell will expand the role of SVP and CMO Karen Quintos to include responsibility for the company's public and large enterprise and consumer and small- and medium-sized business marketing teams. The new responsibilities will take effect on Feb. 1 when Dell begins its fiscal year, a company spokesperson told Direct Marketing News on Jan. 6.
Upromise agreed to settle with the Federal Trade Commission (FTC) over charges that the Sallie Mae-owned rewards program collected consumers' personal information "without adequately disclosing the extent of the information it is collecting," the federal agency said on Jan. 5.
New Moms at E-mail Address - AmeriList - The file contains parents of newborns and children up to 36 months old, who are identified as online shoppers for an array of products for their new baby.
Pitney Bowes Buyer Masterfile - Direct Media Millard - The masterfile reaches business decision makers in all size companies whose daily mailing volume necessitates leasing one of the Pitney Bowes postage meter systems.
